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‘You can have a bar of chocolate every day’: Meet the Irish fitness influencers promoting balance and variety over restriction


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Instead of restrictions, ‘good’ and ‘bad’ foods and pushing through the pain, a new generation of Irish personal trainers are keen to show that moderation and being kind to yourself are far more valuable when you’re trying to improve your health

From left: Personal trainer Jack McGailey (25), fitness coach Evan Daly (23), personal trainer Oisín Mulligan (25)

When personal trainer Oisín Mulligan (25) decided to eat an item off the McDonald’s menu every day for two weeks in 2021, he did so to try to deconstruct the narrative around ‘good’ and ‘bad’ foods that is regularly touted by weight loss and fitness influencers. He posted videos on his TikTok account (@mulligainz_fitness) documenting his endeavour, with each of his videos attracting over 1,000 likes.

While eating at McDonald’s every day is perhaps not the best choice nutritionally, Oisín’s aim was a simple one — to prove that you can eat the food you enjoy and still lose weight, once it’s in moderation.

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