Charleston, S.C. – The National Golf Course Owners Association (NGCOA), the trade association dedicated exclusively to golf course ownership and operations, today released its latest publication, the 2024 Golf Business Pulse Report. The report, which was developed and produced in partnership with Sports and Leisure Research Group (SLRG) and is sponsored by Pepsi, examines critical issues that golf course owners and operators are facing today. The report’s data, analysis and insights on opinions, challenges and emerging trends are essential for business planning in the year ahead.
Continuing the strategy of the inaugural 2022 Golf Business Pulse Report, this year’s edition also incorporates perspectives drawn from in-depth interviews conducted with NGCOA members, and a comprehensive and empirical survey of hundreds of facility owners and operators. It uncovers trends and issues, and reveals significant shifts and developments, in the areas of Operations, Agronomy and Marketing.
“This year’s report is a cocktail of data, feelings, intuition, observations and quotables,” said Jay Karen, NGCOA’s chief executive officer. “Golf course owners and operators are living and working in the most interesting time. The Golf Business Pulse Report is a great read to help decode the complexities and opportunities in front of us. We are pleased to contribute this once again to the body of knowledge in our industry.”
The results show attitudes and perceptions on significant challenges, opportunities and issues, and determine the extent of their impact on golf facility performance optimization. The report also explores technology, labor issues, inflation, gamification, new player orientation and more, and reveals empirical, attitudinal and operational perspectives, and perceptual gaps and alignment across key constituent groups and varying golf facility segments.
“2024 represents a potential inflection point for the golf course management industry as we seek to navigate a still uncertain economic landscape, ride the crest of golf’s recent surge in popularity and look to find the right balance amidst a challenging labor environment, transformational changes in high tech, and our heritage of high touch,” said Jon Last, President of Sports and Leisure Research Group. “We’re honored and appreciative of our partnership with NGCOA to bring forward critical insights that can help guide us forward on this journey.”
NGCOA members can download the report at no cost, and non-member golf course owners and operators can purchase the report for $99. Visit ngcoa.org/info-centers/research/pulse-report for details.
* * RELATED LIVE EVENT * *
Golf Business Conference 2024 Breakout Session
Vital Signs: 2024 Golf Business Pulse Report Takeaways and Key Trends
Tuesday, January 23 | 10:45 am – 11:30 am | Rosen Centre Hotel, Orlando, FL
Jon Last, President of Sports and Leisure Research Group, shares the latest attitudes and perceptions on significant business challenges and determines the extent of their impact on golf facility performance optimization. Consider this a crystal ball into 2024 and beyond as he reveals not only which trends golf course owners and operators are embracing, but what heavy challenges they’re facing. Learn more and register at GolfBusinessConference.com.
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.