The National Football League announced an expansion of its Global Markets Program, with four new clubs and five new markets set to participate in 2024. The announcement was made following approval from the International Committee at the 2024 Annual Meeting in Orlando.
First launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events and commercial opportunities. In total, 25 clubs will participate in the program across 19 international markets, as the NFL continues to prioritize global growth.
