Seven organic Irish food and drink companies will target export opportunities at the world’s leading trade fair for organic produce, in Germany this week (13-16 February).
Minister of State for Land Use and Biodiversity Pippa Hackett will meet the exporters who are exhibiting at the Origin Green pavilion at BIOFACH in Nuremberg as part of a two-day visit to Germany in support of business development in the region.
The market visit, hosted by Bord Bia’s Düsseldorf office, will include meetings with key customers of Irish organic produce, and a visit to leading organic retailer Denn’s Biomarkt.
“The ongoing development of the organic sector in Ireland requires the support of a thriving export market, and participation in BIOFACH is crucial to this,” Hackett said.
“Ireland’s consistent and united presence each year at BIOFACH, hosted by Bord Bia, ensures that Ireland’s organic producers are front and centre at the largest gathering of organic buyers in the world.
“Ireland has long been recognised as a top-quality food producer, and our ongoing investment in the organic sector will bolster our global reputation even further.”
Jim O’Toole, CEO of Bord Bia, commented: “Participation in BIOFACH has long been an important date in the calendar for Bord Bia and our organic exporters.
“Thanks to increased funding from our parent department and the awarding of EU funding, we have intensified our support for the organic sector in recent years.
“In Ireland, we begin the second phase of a national advertising campaign for organics in May, following a positive response to the autumn ‘More-ganic’ campaign.
“Development of our target export markets was given a significant boost with the awarding of EU funding last year to run an organic beef and lamb promotion across four markets.
“We look forward to commencing the campaign this summer with special launch events in Berlin and Brussels.”
Bord Bia previously commenced a €1m marketing campaign targeting Irish consumers aged 24 to 44 funded through the Brexit Adjustment Reserve (BAR) fund,
In December, Bord Bia secured over €1.5m in funding from the EU to promote organic beef and lamb across Germany, Belgium, Austria and Sweden.
The three-year business to business (B2B) campaign begins in June under the banner ‘EU Organic Beef and Lamb, Pasture Raised in Ireland,’ with a total budget of €2.7m co-funded by the EU and Bord Bia.
As Bord Bia works to grow commercial interest in Irish organic food across Europe, at home the sector continues to grow apace,” said Minister Hackett.
“As of last week, we welcomed over 1,000 new farmers into the Organic Farming Scheme bringing the total to over 5,000 participants, which will see a tripling of the land under organic since 2020.
“It’s an exciting time for the sector and I wish each of the Irish exhibitors a very successful four days at BIOFACH.”