Style

Irish Tatler visited the bricks and mortar stores that are innovating in experiential shopping

Is ‘real life’ shopping a thing of the past? Not quite. Fashion and lifestyle brands are turning pedestrian stores into remarkable experiences as customers demand more from an in-person shopping trip. The trend carries a new term – ‘retailtainment’ – with companies spanning Lego, Nike and Levi’s launching spaces that are designed to immerse the visitor in a world that sees art, music, culture, interactivity and even artificial intelligence blend to create something far greater …